When i bought something in the past, i bought them because of my desire to feel good about myself – where within that, i was saying i do not feel good about myself. What i bought normally puts me in a position where others will like me because i have something that is special – which others defined as special because not many people have it or because it was in fashion. When i saw they liked me, i felt good about myself as i defined myself according to how many people liked me. Sometimes i bought something because i liked to have the particular product and having it, fulfilled my desire for it, so i felt good. I did not look at what sales is about. I did not look at why people sell products. I did not look at how they sold the products nor who i was within what i bought or sold.
We went to the car shop to get the car’s shock absorber fixed last week. It costed my partner $800 which included putting a new radio, that he bought, in the car which will assist us to instead of – burning disks we can listen in the car when we drive, the new radio will make it possible for us to just download videos from his cell phone to listen to while driving. He had the car for 3 years. He bought the car from the same dealership that was fixing it, second hand. I looked at the practicality behind buying a car that will not require repairs costing a lot of money. I suggested to look at leasing a brand new car because then he can change the car every year and not worry about repairs which amounts to less money spent on repairs. He looked at what i said and then said he was considering buying a second hand car and trading in his car. I reminded him that doing this will not free him from costly repairs. So, he said he will ask the dealership that is repairing his car if he can buy or lease a car.
We went to the sales division of the dealership and we were greeted by the salesman. He offered me a bottle of water and asked my partner to come back the next day for the papers to be processed. When we were leaving the office he asked me “do you want me to get a bottle of water ready for you when you come back tomorrow?” I said no, because i saw it as a manipulation for me to like him and eventually for my partner to like him – which will eventually lead my partner to buy a car from him. This was how we used words to make a sale before, when i used to sell. We used words to get the buyer to like us first, which means increasing the affinity between the buyer and the salesperson so in the end whatever the salesperson say, the buyer agree because the affinity was already established.
The next day my partner learned that the company cannot give him a leased car. He did not react. The next day, he received an advertisement from the mail from a car company saying they accept everyone and were not refusing anyone credit. He called them and scheduled a meeting so off we went. Initially he was looking at leasing a car but the salesman said that he was eligible to buy but not eligible to lease.
Financing is at the forefront of every deal. Without money sales will not happen. So he considered buying a car instead. I worked in sales for a long time and so i looked at how car sales is being done at the present time.
The salesman first got his personal details to determine if he has a high credit rating. After that was done, he asked him the kind of car he wants and showed it to him to test drive. This was how the salesman made the buyer, buy the car before he even buy the car. The words being used are tailored for this to happen because they know that the personality connects their reality to an experience of them driving the car – which is like driving their own car, therefore i already have the experience of driving the car. The buyer did not know this of course – but the fact is, everything a car salesman say and do from the start of the sale to the end was taught and rehearsed. What they do and say was being done to achieve a result, which was to sell a car. Sales equals money. Money equals profit. The car sales business will not survive without money/profit. My partner was told to test drive the car.
While he was driving it, he said “It’s not the same as the the other car. He said the other car has more engine power. So i reminded him that he’s comparing 2 different cars and 2 different models. So, he kept driving until the time the salesman told him to stop so they can sit down and talk about the deal. So, we went back to the office to talk about the deal..
We all sat down to talk about what they have to offer. They were asking my partner if he will accept the offer. Here i saw the power of the company over the individual buyer. Who has more money, has more power. They have the last say on the outcome of the deal. My partner was looking at a low monthly payment he can afford. The salesman asked him what range of monthly payment he can afford at the beginning of the sales process. They agreed that to work with that amount. While we were seated talking about the deal, the salesman presented to him a monthly payment that was higher than was agreed. So, when he asked my partner if he will accept the offer, he said there is no way he could afford that price, so he’s not accepting it. Hearing that, i knew that the sales process has just begun. I was taught in the past that the sales process begins when the buyer says “no”.
In the parts following this blog i will look at the sales process and who i was within that in the past and direct myself using self-forgiveness and self correction in the blogs to follow.